Since its first publication in 1996, How The Best Get Better® has been our most popular Knowledge Product™. Using the innovative concepts and strategies in this audio presentation and book by Dan Sullivan, more than 20,000 entrepreneurs have dramatically increased their income and quality of life. For these entrepreneurs, the resources and capabilities they developed through the process have now become the platform for achieving of all their life’s goals.

How The Best Get Better® 2 builds on the principles of How The Best Get Better®, moving beyond the internal workings of an entrepreneurial business and career to address the challenges of how to thrive in an increasingly commoditized and competitive world.

Together, these presentations encompass a comprehensive introduction to the core concepts that keep entrepreneurs coming back to The Strategic Coach® Program year after year — and help the best entrepreneurs get even better.